Shipping vs. Material Handling: What’s the Difference?
While shipping is a line item that all exhibitors plan for when solidifying their budgets, material handling, also known as drayage, is a forgotten cost that can oftentimes blindside your accounting team.
How To Make Your Trade Show Budget Count
To make every dollar of your trade show budget count, you need to know what drives a return and where to invest your marketing spend.
Unexpected Costs When Planning a Trade Show
Unexpected costs can affect your bottom line when exhibiting at a trade show. Being aware of these costs can help you budget.