3 Costly Exhibit Staffing Mistakes
A quality trade show booth can help you expand brand awareness, build strong networks with key industry players, and generate new sales opportunities.
Project Highlight: ADAPCO
At this year’s American Mosquito Control Association (AMCA) Annual Meeting at the Caribe Royale Resort in Orlando, Florida, ADAPCO needed a 20×40 booth to display their newest mosquito control solutions.
Project Highlight: DAP Products 20×30 Custom Booth
DAP needed a custom rental booth that would allow them to demonstrate some of their latest innovations in multiple “real world” environments in which customers would use them.
Project Highlight: Parcus Medical Custom 20’x30’ Booth
Attending the AAOS 2019 show in Las Vegas, sponsored by the American Academy of Orthopedic Surgeons, Parcus Medical showcased cutting-edge surgical products with a 20×30 trade show booth rental.
Shipping vs. Material Handling: What’s the Difference?
While shipping is a line item that all exhibitors plan for when solidifying their budgets, material handling, also known as drayage, is a forgotten cost that can oftentimes blindside your accounting team.
Project Highlight: Lamkin 20×20 Trade Show Booth
Lamkin’s 20×20 rental booth with the goal of promoting their new line of golf grips and grip technology to as many show attendees as possible.
Project Highlight: Sinclair 20×20 Custom Booth
At the Produce Marketing Association Show (PMA 2018), Sinclair set out to exhibit with a custom 20×20 booth that would allow them to captivate show attendees with bold displays that showcased their production machinery.
Trade Show Booths Can Benefit from Virtual or Augmented Reality
Virtual and augmented reality has proven to be effective tools to engage attendees, and drive home important brand messaging.
Case Study: Safe Flight
Safe Flight tasked team Rockway to go full throttle when designing a 20×30 rental booth for use at the show.
Case Study: Paul Davis
Paul Davis, a leading provider of residential and commercial emergency restoration services, needed a modular exhibit under a tight deadline.
Staff Your Trade Show Booth for Success
How can you arm your sales team to deliver the best possible experience for their audience and ultimately close more leads?
How To Make Your Trade Show Budget Count
To make every dollar of your trade show budget count, you need to know what drives a return and where to invest your marketing spend.