Developing The Right SMART Goals For Trade Shows
Before you start planning your trade show goals we recommend using the SMART process.
Project Highlight: ADAPCO
At this year’s American Mosquito Control Association (AMCA) Annual Meeting at the Caribe Royale Resort in Orlando, Florida, ADAPCO needed a 20×40 booth to display their newest mosquito control solutions.
How To Secure Media Coverage At Your Next Trade Show
Press coverage is a powerful tool, but it doesn’t come easy. With so many competitors vying for the attention of the same pool of reporters, it can be nearly impossible to make headlines without the right strategy. How can you increase your chances of garnering news attention?
Project Highlight: DAP Products 20×30 Custom Booth
DAP needed a custom rental booth that would allow them to demonstrate some of their latest innovations in multiple “real world” environments in which customers would use them.
Project Highlight: Parcus Medical Custom 20’x30’ Booth
Attending the AAOS 2019 show in Las Vegas, sponsored by the American Academy of Orthopedic Surgeons, Parcus Medical showcased cutting-edge surgical products with a 20×30 trade show booth rental.
How to Know if a Trade Show was Worth Attending
How can you determine just how valuable your trade show appearances are for your company?
Project Highlight: Sinclair 20×20 Custom Booth
At the Produce Marketing Association Show (PMA 2018), Sinclair set out to exhibit with a custom 20×20 booth that would allow them to captivate show attendees with bold displays that showcased their production machinery.
Trade Show Booths Can Benefit from Virtual or Augmented Reality
Virtual and augmented reality has proven to be effective tools to engage attendees, and drive home important brand messaging.
Case Study: Safe Flight
Safe Flight tasked team Rockway to go full throttle when designing a 20×30 rental booth for use at the show.
Using the Power of Beacons to Drive New Business
With innovative beacon technology, this concept is no longer just an idea, it’s a viable option.
Case Study: Paul Davis
Paul Davis, a leading provider of residential and commercial emergency restoration services, needed a modular exhibit under a tight deadline.
Staff Your Trade Show Booth for Success
How can you arm your sales team to deliver the best possible experience for their audience and ultimately close more leads?