When you go to a restaurant and spent your hard-earned money on a meal, you’d expect a certain level of customer service. If the waitress treats you poorly or your meal takes way too long to arrive, it’s likely you won’t recommend that spot to a friend or even return yourself.
Believe it or not, the exact same principles apply to your trade show appearance. Whether it’s a restaurant, retail store, or any other customer-based service, your experience can make or break your success. Luckily, you’ve got trade show display rentals to up your game.
With 83% of consumers expecting an immediate engagement from a brand, you’ll need all the help you can get. Fortunately, we’ve got your back with these key tips and tricks.
Ready to learn how to improve trade show engagement with display rentals? Follow along to learn everything you need to know to smash it at your next big event.
Drawing Them in
The first step to great engagement is effectively drawing in your audience. Your booth will have to be engaging enough from a distance to capture your audience’s attention and convince them to pay you a visit.
Unfortunately, your display doesn’t even have to be ‘boring’ to be overlooked at these events. With so many booths that look nearly identical, the worst thing you can do is ‘fit in’.
One of the top reasons to rent a display for trade show use is the edge it gives you above your competition. You’ll be able to boost your visibility with uniquely shaped designs that your customers can’t help but gravitate towards.
Top this off with highly branded displays, graphics, and signage, and you’ve got a recipe to be remembered.
Master Approachability
Now that they are interested, you’ll need to ensure your trade show display rentals are inviting and unintimidating. While it can be tempting to stuff as much as possible to get maximum exposure, the key to approachability is simplicity.
Instead of overwhelming your audience, choose one or two highly engaging displays to do the heavy lifting. This less is more approach will ensure your customers can get a better idea of your brand’s identity without all of the distracting extras.
Beyond this, the simplistic design will allow you to really perfect your trade show display rentals. This will help you prioritize engagement and maximize results without becoming distracted.
Build Interaction
Once the customers are at your booth, the customer experience is all up to your staff right? Luckily, no.
With so many different personality types and approach techniques, it can be really tough for your staff to satisfy every customer’s unique engagement needs. However, with trade show display rentals, their chances of success can be much greater.
Technology is something that humans just can’t seem to resist, so why not use it to your advantage to improve trade show engagement.
Get your customers interacting with your brand through screen kiosks and phone-integrated technology. Let’s face it, their phone will be in their hand anyway, so why not put it to good use! From here, your staff will have the perfect opening to continue engagement without coming across as pushy or annoying.
Stimulate Their Senses
The mistake most trade show exhibitioners make when designing their displays is only thinking about what a customer sees.
While visuals are incredibly important to your booth, the magic happens when you work beyond this to really stimulate their senses and maximize their experience. Think about how you want your customer to feel when they enter your booth and work backward from there to build that experience.
What will they hear when they enter your booth? How does it feel on their hands? What smell is filling their nostrils? All of these elements help your brand stand out and be remembered for the full, engaging encounter.
Your trade show rental displays will ensure that you can perfect these stimulating factors. With so much tech and design on your side, you’re sure to be an unforgettable presence. This will improve your chances of return customers, recommendations, and of course, happy clients!
Maximize Engagement
When you look at the most successful booths at a trade show, they all have something pretty obvious in common. That’s right, we’re talking about their engagement.
Crowds gather around to watch interesting demos and entertaining display videos, and gain a chance to win something amazing. These are engagement methods that are tried and true for online, in-store, and of course, trade show marketing.
While it can feel like you have to do something amazing and unheard of to generate this kind of engagement, that’s often not the case. What you need is an impressive display that’s designed for just that.
By investing in trade show display rentals, you’ll have the chance to boost your ROI like never before with interactive, interesting, and impressive displays that truly captivate your audience.
How Do Trade Show Display Rentals Improve Engagement?
With so many ways to capture attention and skyrocket your customer experience, trade show display rentals are the perfect way to improve engagement. Thanks to affordable options and custom-designed visuals, you can say goodbye to your empty booth and hello to impressive results.
From fun tech to sensory-engaging lighting, textures, and more, you’ll be the talk of the show no matter where you go.
Ready to up your trade show display game with a world-class customer experience? Get in touch with us today to discover how we can help improve trade show engagement for your brand.