Trade shows are the second-largest source of B2B revenue in the US.
They’re an excellent opportunity to showcase your products or services, build relationships with prospects, and generate leads.
However, most companies hesitate to ask trade show production companies – what else can they do? Some of the more experienced trade show production companies offer many other opportunities that people don’t even know about.
Keep reading to learn more about new ways that trade show production companies can help you take your brand to the next level!
1. Outdoor Events
If you’re looking to host an outdoor event, trade show production companies can help you with everything from finding the right venue, to arranging for tents, sound equipment, and other necessary supplies.
They’ll also be responsible for organizing the event schedule and making sure that all of the necessary permits are in order.
Some popular examples of outdoor events include company picnics, charity walks/runs, food or wine tastings, and even sporting events!
Benefits of Hosting Large Outdoor Events
There are many benefits of hosting an outdoor event, including the opportunity to bring your products or services directly to your target audience. Here are a few more:
- Higher visibility due to increased foot traffic
- More opportunity for networking with potential customers and partners
- Attract a wider range of attendees, including people who might not normally visit a trade show
- Can be less expensive than an indoor event
Outdoor event marketing will take your display booths to the next level.
Outdoor Trade Show Displays
Trade show production companies can help you select the right type of display for your event, and they’ll also be responsible for setting it up and taking it down.
Pop-up and modular exhibits are a popular choice for outdoor events, as they’re lightweight and easy to set up. They also provide a lot of bang for your buck, as they’re relatively inexpensive and you can reuse them again and again.
Other types of displays that might be a good fit for outdoor events include custom tents, inflatables, and marquees.
2. Brand Activation Events
If you’re looking to create a more interactive event experience, trade show production companies can help you plan and execute brand activation events.
These events often incorporate product demonstrations, interactive games, and other activities that allow guests to engage with your brand on a more personal level. Brand activation events are a great way to generate buzz and create a lasting impression on your target audience.
For example, you could invite attendees to play a game designed to show off the unique features of your product, or you could hold a contest that challenges guests to create original content inspired by your brand.
The sky’s the limit when it comes to ideas for these types of events!
Benefits of Doing Brand Activation Events
There are many benefits to hosting a brand activation event, including the following:
- Creates a more engaging experience for guests
- Generates more buzz and excitement around your brand
- Encourages attendees to interact with your product or service on a personal level
- Can be more effective than traditional marketing methods in terms of generating leads or sales
What You Can Find at Brand Activation Events
If you’re curious about what a brand activation event might look like, take a look at some of the activities that are often included:
- Product demonstrations
- Interactive games
- Contests
- E-commerce activations
- Sampling opportunities
- Q&A sessions with company representatives
- Brand education sessions
- Photo ops
Needless to say, trade show production companies can help you think outside the box and come up with a truly immersive brand activation experience for your target audience.
3. Corporate Events
Believe it or not, trade show production companies can also help you plan and execute corporate events. You can hold these events virtually or onsite, and usually aim to connect employees and clients.
Types of corporate events include award ceremonies, product launches, and holiday parties. Employees appreciate the opportunity to come together in this way, especially if they work remotely or in different locations.
Benefits of Doing Corporate Events
Here are just a few of the benefits you’re sure to enjoy when you host a corporate event:
- Creates an opportunity for employees to bond and connect
- You can use it as an incentive or reward for employees
- Increases the chance that employees will feel more invested in your company’s mission and values
- Creates a sense of camaraderie among employees, which can strengthen company culture
Common Exhibits and Displays for Corporate Events
Corporate events are often held in convention centers or hotel ballrooms, which means that you can use many of the same displays regardless of the size or type of event.
Custom-built displays and exhibits are a popular choice for corporate events, as they can be used for several future events if branded correctly, and they rarely need to be transported.
With corporate event marketing, it’s important to choose a display that will create the right impression for your guests.
Other Ways Trade Show Production Companies Can Help
In addition to the three types of events described above, trade show production companies can also help you with a variety of other planning tasks, including the following:
- Choosing the right venue
- Designing and printing event signage
- Arranging for catering and other food services
- Booking entertainment or keynote speakers
- Providing event marketing materials, such as brochures and fliers
- Creating an event registration page
- Managing attendee registrations
- Providing on-site support during the event
If you’re feeling overwhelmed by all the planning that goes into putting together a successful event, don’t worry – trade show production can take care of everything for you!
Trade Show Production Companies Are Versatile
In addition to the other benefits mentioned above, hosting a trade show, brand activation event, or corporate event helps elevate your brand at the end of the day.
When done correctly, these events provide an opportunity for attendees to learn more about your products or services and how they can benefit them. They can also be a great way to generate new leads, close sales, and even attract new talent to come work for your company.
Trade Show Production Companies Are Ready to Help Elevate Your Brand
In short, trade show production companies can help you with a variety of tasks related to planning and executing successful events.
Whether it’s launching your brand activation or planning an outdoor corporate event, explore how trade show production companies can take your event to the next level!
Contact us to get started today.