Attendance at a trade show provides your business with the opportunity to expose your brand to potential customers who are eager to learn about it. How do you capture and keep their interest? Start by asking yourself the following questions.
What are your goals for the exhibit?
While it’s easy to think in the short term with only the next trade show in mind, it is important to keep the bigger, long term picture in mind as well. Consider the kinds of products and merchandise that you are selling now and what the future could potentially look like. Will you be displaying any of them? In addition to display space, will you need other areas to demonstrate products? Will your booth visitors benefit from an interactive station to better get a feel for your brand and what it has to offer?
Who is the target of your message?
Knowing who you need to impress helps you focus the design of your exhibit. If you are a startup, you’ll want to increase awareness of your brand and how it can help attendees. Even if you are well established, you need to constantly have a strong presence in order to stand out among from the crowd. Perhaps you want to capture the attention of your booth visitors with a new line of merchandise that you want to highlight. Your booth will need to designed to show off the new product and make it the center of attention.
What kind of budget are you working with?
Now that you know what you need in functionality to attract the attendees, you can better formulate a realistic budget. Remember that your trade show booth is an investment in the short- and long-term success of your business. Its goal is to prompt an increase in business and profits by reaching out to new and existing customers.
Not sure where to go with your ideas for a trade show booth? We can help! Rockway Exhibits offers full-service trade show solutions for businesses who want to make a lasting impression at their next show. From the initial design concept, leading up to the day of the show, our team of experts is experienced in delivering a superb trade show experience. Contact us today to get started.