DAP Products, Inc was launched in 1860 when two men partnered to produce food-grade sealing wax, a hot commodity in the pre-refrigeration era. More than 150 years later, DAP has significantly expanded its product line to include caulks, sealants, and other adhesive products designed for commercial and residential use.
This year, DAP attended the International Builders Show (IBS) in Las Vegas, Nevada, to showcase its newest products. The company needed a custom rental booth that would allow them to demonstrate some of their latest innovations in multiple “real world” environments in which customers would use them.
DAP’s Design Requirements
DAP requested an interactive exhibit that could display its products both on the shelf and in the environments they would normally be used. Their goal was to be able to walk the customer through the different product lines and demonstrate how each product should be applied, increasing engagement and highlighting the high quality of their sealants and adhesives.
To fulfill these needs, we designed a custom 20’x30’ booth with four interactive testing walls that included:
- Exposed 2×4 framing
- Drywall
- Doors and windows
- Siding
- Paint and trim
- Kitchen and bath finishes
- Foam insulation
The Final Product
Our team had just over a month to design and build DAP’s booth. The result was a spacious, modern looking exhibit that provided visitors the opportunity to experience a unique, construction-focused environment that aligned with the theme of the show.
DAP was so satisfied with the final product that they’ve chosen to utilize the same booth at JLC Live in Providence, Rhode Island, one of the country’s leading construction industry trade events.
At Rockway Exhibits + Events, we understand the impact that a high-quality display can have on a company’s trade show event marketing success. Whether you already have a vision for your next trade show display or want to receive fresh ideas, our team will help you maximize the impact of your attendance at an industry event, and work ensure your goals are realized. Contact us today to learn more about how we can help with your next event today.