The PLRB Claims Conference & Insurance Services Expo is one of the insurance industry’s most important events. Paul Davis, a leading provider of residential and commercial emergency restoration services, needed a modular exhibit under a tight deadline.
With only 30 days to design and produce the 20×20 trade show booth, Rockway Exhibits + Events got to work creating a space on the show floor that would make an impact.
Key Design Elements
Bold use of colors and multimedia were primary elements for the Paul Davis exhibit. The backdrop of the booth was created from pushfit SEG graphics which provided a clean and seamless look. The use of custom fabric graphics headlined the presentation station for added impact, and grey rollable vinyl flooring added to the professional aesthetic of the display. Custom gold laminate, matched via PMS, was also used to connect all of the design elements to their logo. The result was a textured and deep presence that moved into three dimensions without feeling overbearing.
Six monitors were strategically placed throughout the booth and set to play a looping video with service information. They served as an added visual that attracted visitors to the booth to learn more about the brand’s offerings.
The Result
This design is a great example of how brands can utilize different visual elements to form a cohesive message without feeling overbearing. The booth delivered on the bold design Paul Davis was looking for and it resulted in positive feedback from colleagues and potential clients alike.
Rockway Exhibits + Events thrives on providing companies with powerful brand experiences that allow them to exhibit with confidence. We are grateful to help companies achieve more with their exhibits through bold ideas, quality materials, and top-notch customer service. If you have an upcoming event and need an exhibit partner that will listen to your needs and provide strategic recommendations for improved ROI, contact us.