Kheiron Medical creates Artificial Intelligence (AI) solutions that really make a difference. By helping radiologists detect cancer earlier, their next-generation technology can increase chances of survival and pave the way for less invasive treatments. Overall, their mission is to help breast cancer patients live longer, better lives through earlier detection. They combine new deep learning methods, data science and radiology insights to help doctors find malignancies in mammograms.
Client Needs + Design Elements
Kheiron was looking for a new trusted partner who was going to be able to help elevate their brand and bring them a functional space to host their demo areas, presentation area, and meetings. They really needed an open space that allowed people to not feel cramped and were looking for a communicative partner who was going to set the right expectations. It was important to them to find a partner who is transparent during the whole process from signing the contract to the show floor – open and honest communication from start to finish.
The Rockway Exhibit Approach
Rockway developed and constructed a 20×30 exhibit. We included a hanging sign that resembled their logo shape and did a printed constellation graphic inside this. This printed constellation graphic is tied to who they are – their company name is named after The Kheiron constellation. The hanging sign was definitely a conversation starter!
Another feature was the large backlit letters on the top wall. To tie it all together, Rockway built custom soffits. We included their blue color in a large blue plex wall that really shined on the show floor, and also allowed for privacy in the meeting rooms and the demo areas.
Their inlay flooring really directed you to look at the large presentation screen. We had a private meeting room in the corner that held 8 people. demo areas and presentation space. Overall space flowed well and wasn’t too cramped. They were able to relay their branding and messages in their demos and presentations easily and functional inside the 20×30 space.
Not every trade show exhibit company can create an experience that stands out from the crowd and sparks the curiosity of the best prospects. Rockway Exhibits + Events is a premier builder of custom trade show booths, providing creative, high-quality, and vibrant solutions for businesses of all sizes in all industries. Schedule a free consultation to discuss your upcoming trade show booth needs.