Are you planning to join a trade show soon? Are you looking for interesting and fun trade show booth ideas that you can use to attract new prospects? Giveaways, games, and raffles are three of the most common booth activities in trade shows.
In this guide, we’ll give you a few tips for making games, giveaways, and raffles fun and engaging. Below, we’ll also tell you about a few things you should consider when you run an exhibit. Continue reading below to learn a few tips on how to run your trade show booth, as well.
1. Things to Consider for Your Trade Show Booth
The most important thing to do first in creating a trade show booth is to know your customer. Many businesses make the mistake of offering activities that seem fun and engaging. Sometimes businesses don’t know that their activities are the exact opposite of engaging.
If you’re out of touch with your customers and target market, then you’ve got a big problem in your hands. That is why you want to put yourself in your customer’s shoes first. The best way to know what your customer wants is to understand them first.
What does your target demographic enjoy the most? Find out what activities they love doing, joining, or seeing. Familiarize yourself with your target demographics’ needs and wants.
For example, Millennials and those belonging to Gen Z love social media. They’re very comfortable with virtual hangouts and challenges. You can create a type of #challenge that they can join and do on the spot.
Consider your potential customers’ interests based on their:
- Age or age group
- Occupation and industry
- Gender
- Social class
- Lifestyle
- Personality
- Culture and community
- Goals
- Needs
It may take you some time to research and understand these things, so make sure you learn them early. Once you’ve got a good grasp of how your customer thinks, then you’re ready to build a trade show exhibit.
Consider Time
Another thing to consider is how much time you want people to spend in your booth. You don’t want to keep them there for an hour or the whole day. Yet, you also don’t want them to move along after looking at your booth for a few seconds or a minute.
The best timeframe for new customers or prospects to be in your booth is 4-5 minutes. It shouldn’t take longer than a minute to attract exhibit goers’ attention and engage them. The activity, be it a raffle, game, or giveaway, shouldn’t take too long to do, too.
With these considerations, let’s discuss incorporating them with the following exhibit attractions.
2. The Best Way to Set Up Enjoyable Raffles
The raffle template is a popular activity businesses use for their trade show booths.
From your visitor’s point of view, it’s easy to join and increase their chances of winning. Other than being straightforward, a raffle offers enough competitiveness to be the right level of excitement. Plus, your visitors have control over how much they spend or how much they may win prizes.
There are a ton of great raffle types to pick from, too. You can get the full benefit from your rental from hosting a:
- Straight up raffle
- 50/50 raffle
- Guess the Amount raffle
- Pin on Map raffle
- Wine Pull raffle
- Chinese Auction raffle
- Reverse raffle
Don’t settle for the straight-up raffle every time you hold a raffle. Give the raffle template an exciting twist by using these different raffle variations. Don’t forget to offer prizes that are sure to entice your visitors to join your raffle.
3. How to Engage People With Giveaways
Did you know that 8 in 10 people love promotional giveaways but 7 in 10 people find online ads annoying? Unlike annoying ads, giveaways are a more effective marketing and connection-building technique. It’s an activity that’s sure to attract a crowd, especially for limited-edition items.
If you want to make it more exciting and alluring to tradeshow goers, consider a themed giveaway. Themed giveaways make customers feel special for winning hand-picked items for them. Plus, you can match the giveaway theme to a season or holiday.
Another effective way to draw customers to your giveaway is to ask them what they want to get instead. Prepare a wide array of products for your giveaway, and when a visitor comes, as them what they want to get. This creative spin lets you know which precuts your clients want and don’t want.
Build Rapport and a Good Reputation With Exciting Games
To attract people to your trade show booth, your games should be fun, exciting, and competitive. They should also be interactive and engaging. Use a variety of resources to host a game that is unique and new to your customers.
For example, virtual reality (VR) and augmented reality (AR) games are two of the hottest tradeshow games today. Since VR and AR are still new to many people, they attract attention and pique interest. Plus, there are no limits to what VR and AR can do for your brand.
Games that seem extra challenging also make great tradeshow exhibits. These may include games like an impossible golf game or landing a flying disc on a specific area. You can also amp up the competitive spirit by hosting arcade games and posting a leaderboard.
Keep your trade show decoration in tune with the games you’re offering. Don’t forget to check out your competition while you hold your games, too. One of the benefits of joining a tradeshow is that it’s a great chance for you to scope out your competition.
Get the Most Out of Trade Shows
That’s it for our guide on how to get the full benefit of the three most popular trade show activities. Whether you settle on using a giveaway, raffle, or game for your trade show booth, keep these tips in mind. Now, you’re ready to engage and attract new clients at the next trade show you join.
Do you need help creating the perfect trade show booth design that suits the activities? Rockway Exhibits is ready to help you make your trade show booth dream a reality today. Contact us here and we’ll get you all the help you need.