There’s a reason trade shows have been around for decades. They provide an opportunity for businesses to showcase their products and services and network with potential customers and partners. But tradeshow value is only there
Social media influencers are having a moment right now! It’s a cultural movement; and here’s why you should be a part of it. Influencer partnerships are becoming increasingly popular in the world of marketing. And
Fail to plan, plan to fail. It’s true for your exhibition booth, too! That’s why you should always set measurable goals and objectives before a show. Your goals have to be more specific than: “I want
If you think about it, trade shows are a prime place to learn from your data. Often there are several exhibitions in a year, and in different locations with different audiences. Data from previous trade
Diversity is a buzzword lately, but what does it really mean in the context of your business? It boils down to having perspective and being open to new thoughts and ideas. When we keep
Get an edge on the competition with virtual events! Virtual isn’t just another buzzword, it’s a powerful tool that companies can use to enhance their brand and help them reach their goals. From prospecting new
What is an RFP anyway? A request for proposal (RFP) is a document that an organization posts to elicit a response from companies that can fulfill the work they need to be done. They provide
Here at Rockway, we focus on being innovative with our exhibits. To us, that means finding the balance between elegance, efficiency, profitability, and of course, sustainability. We implement a variety of methods to achieve more
Imagine the perfect moment. A gorgeous view, the best music, the right people–all working together to create the perfect synergy. What if you could create that level of experience for your customers? You
You know you need an exhibit house. But how do you know which one to choose? When looking for an exhibit house, you’re looking for someone who will be a partner, not just someone who
No matter what year it is, you have to adjust the way you exhibit. To be a great event marketer at tradeshows, it takes time, it takes resources and it takes knowledge. All of these
We might ruffle some feathers with this one: You should never buy a tradeshow booth. In fact, we usually recommend renting a tradeshow booth. Okay, okay, maybe never isn’t the right word. But it definitely shouldn’t