Our Process

In a world where standing out is key to success, we’re here to make your brand shine and drive better leads into your pipeline.

We have helped thousands of brands conquer their big, bold goals by taking a unique approach to event marketing– unlike any other trade show booth company out there.

With our tailored strategies, intentional design, personalized service, and results-oriented mindset, we offer a service that’s as unique as your brand.

1.

Compatibility Check

We start by understanding each other to ensure a successful partnership.

  • Tell us about your brand, goals, and event details
  • Discuss your decision-making process
  • Understand our working process
  • Together, we’ll set clear expectations for the project

2.

Discovery Session

In this 60-minute session, we’ll ask everything we need to develop a unique show strategy tailored to your brand.

  • Define your brand’s identity and target audience
  • Conduct a comprehensive needs assessment
  • Explore customer engagement and experiential marketing strategies
  • Establish clear, measurable goals for your event

3.

Action Plan

We’ll engage in a multi-step process that involves strategic design, tailoring our services to meet your needs, and planning all event elements in detail. 

  • Receive a detailed design presentation
  • Establish a timeline with key milestones
  • Map out critical steps to success
  • Meet your designated Account Manager

4.

Execution

Our team brings the plans to life, handling every detail of production and fabrication.

  • Watch your plans come to life during production and fabrication
  • Stay informed with regular updates on the project’s progress
  • Ensure all show service documentation is prepared and organized
  • Have peace of mind with a pre-show setup and inspection

5.

Show Time

We handle all logistics so you can focus on the event itself.

  • Enjoy stress-free logistics with roundtrip shipping
  • Experience seamless installation, breakdown and storage of your exhibit
  • Benefit from Rockway’s floor supervision, ensuring everything runs smoothly
  • Participate in a post-show review to celebrate successes and identify areas for improvement

Win with Rockway

When working with Rockway, we craft the perfect strategies to help our clients conquer:

Increased Booth Traffic

Working with Rockway leads to eye-catching booth designs and engaging experiences that attract more visitors, resulting in increased traffic and valuable interactions.

With Stand-Out Designs

Rockway's creative experience and design amplify your brand's presence, ensuring you stand out from competitors and make a lasting impression on attendees.

Invested Partnership

Your tradeshow partner invested in your success. Rockway's dedication to open communication, satisfying results, and building trust fosters long-lasting, mutually beneficial client partnerships.

More Qualified Leads

Rockway enhances lead quality, not just quantity, by strategically designing engaging booths that attract potential customers. We maximize your event participation by turning attendees into promising leads, driving business growth.

Improved ROI

At Rockway, we leverage our strategic approach and extensive experience in tradeshows to drive quality leads into your pipeline. Our intentional design and clear objectives don't just improve your ROI - they create a lasting impact, fueling your business growth.

Elevated Customer Engagement

Rockway's unique brand activations and engagement strategies foster meaningful connections between clients and their target audiences, driving customer interest and loyalty.

Streamlined Event Execution

No more sleepless nights. Rockway's expert project management and coordination ensure seamless event execution, reducing stress and allowing clients to focus on their core business activities.

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