When you’re looking to make a splash at your next trade show, don’t overlook the value of an exhibit design firm.
These underestimated professionals can take your trade show booth from drab to fab with their creative vision and expertise. When your trade show success hinges on recouping the investment you’ve made by attending, it makes sense to make the biggest possible impression.
Not convinced? Planning to go it alone? Here are six underrated qualities of trade show exhibit design firms.
1. Creative Thinking
The best trade show exhibit design firms are those that can think outside the box to create truly unique and eye-catching displays. They are able to take your brand’s identity and message and translate it into a physical space that will grab attention and make a lasting impression.
While you might feel like this is something you could do yourself, being truly creative is never as easy as it looks. It takes a team of professionals with years of experience to really know what works and what doesn’t in the world of trade show exhibit design.
This experience with creativity also makes it less of a risk to experiment. You might not be able to afford too many risks with your booth design if you’re doing it yourself, but an experienced firm will know how to push the envelope without crossing the line or losing the vision along the way.
2. Making Expert Use of Space
Another underrated quality of great trade show exhibit design firms is their ability to make expert use of the space they have to work with. No matter how large or small your booth may be, they will find a way to utilize the space in the most effective way possible.
This includes everything from the layout of the booth to the placement of furniture and displays. Every inch will be utilized to its full potential so that your booth makes the biggest impact possible.
Space is often at a premium at trade shows, so being able to make the most of it can be the difference between a successful show and a flop. As a successful business mind, you’ll already know that efficiency is often one of the biggest factors in ROI, and that’s as true here as anywhere. Making efficient design choices maximizes your ROI on your trade show budget.
3. Keeping You On-Brand
Another area where trade show exhibit design firms excel is in their ability to keep your brand identity front and center. Every element of the booth, from the colors and materials used to the layout and graphics, should be carefully chosen to reflect your brand in the best possible light.
Your booth is often the first introduction potential customers will have to your brand, so it’s important that it makes a good impression. A professional firm will work with you to ensure that your booth is an accurate representation of your brand and what it has to offer — there’s a reason the world’s biggest brands are particular about their branding.
To circle back to that point about creativity, it’s often the case that knowing where to stop is as important as knowing where to start. It’s all too easy for business owners to get carried away with their own vision and muddle their brand voice in the process. A great design firm will be able to take your ideas and turn them into a reality while still staying true to your brand identity.
4. Attention to Detail
The best trade show exhibit design firms are those that pay close attention to detail in every aspect of their work. From the initial design concepts to the finished product, they will make sure that everything is just right.
This attention to detail extends to the construction of the booth itself. The best firms will use high-quality materials that are built to last. They will also take care to create a booth that is easy to set up and takedown, so you can avoid any stressful last-minute surprises.
A keen eye for detail is also one of those subtle yet powerful traits. A booth put together with an eye for detail often isn’t obviously better than other booths — and yet it’s something people notice without ever being aware of it. It’s one of those things that makes a booth feel professional and put together, which in turn reflects well on your brand.
5. Flexibility
The best trade show exhibit design firms are also those that are able to be flexible and adaptable. They should be willing to work with you to make changes to the design if you feel like something isn’t quite right.
They should also be willing to make changes on the fly if something comes up that requires a change in the booth design. The last thing you want is to be stuck with a booth that doesn’t work because the design firm you hired wasn’t willing to be flexible.
Exhibit design firms can often leverage economies of scale to make these changes practical. If you go it alone and something goes wrong, fixing it could be a long and costly process. Meanwhile, a design firm can often make changes quickly and easily, without breaking the bank.
6. Experience
When it comes to choosing a trade show exhibit design firm, the experience should be one of your top considerations. The best firms will have years of experience designing and building trade show exhibits.
They will have a portfolio of successful projects that you can look at to get an idea of their work. And they will be able to provide references from satisfied clients.
This experience will include the ability to avoid common pitfalls and mistakes that can occur during the design and construction process. An experienced firm will be able to anticipate problems and find solutions before they cause any delays or issues.
Six Reasons to Hire Trade Show Exhibit Design Firms
If you’re looking to make a big impression at your next trade show, don’t underestimate the value of trade show exhibit design firms. Their creative thinking, space utilization, and brand identity expertise are just a few of the reasons why working with a professional can be advantageous.
Ready to make your vision a reality? Contact us today to make your next trade show a memorable one.