Tradeshows are a great way to meet new customers and network with potential partners.
But, if you’re going to be in the tradeshow industry for any length of time, you’ll need an exhibit that’s designed specifically for your needs. You can’t just rent anything off the shelf and hope it will work – not when there are so many options out there.
That’s why we’ve put together this guide on what buyers should look for in their next tradeshow exhibit rental. We want to help make sure you find the right fit for your company without wasting too much time or money!
Keep reading to learn more about how to choose tradeshow exhibit rentals.
1) Think About Your Budget & Space
Before we get into the specifics of what to look for in your tradeshow exhibit rental, you’ll need to consider two things: space and budget. You already have a certain amount of both that will be influencing your final choice here, so there’s no point in avoiding it!
If you’re working with a tight budget, you’ll probably want to choose rentals that are smaller in size. This will likely limit how many people can fit into your booth at one time, but it’s better than not being able to afford any tradeshow display space at all. Be careful about making promises you can’t keep on the size of your exhibit – some outlets won’t work with clients who fall behind on payments, so keep that in mind.
If you have a larger budget to work with, then you can be a little more generous in choosing your exhibition booth. You’ll want to consider the size of your space and the number of people who will need to fit inside it. If possible, choose an exhibit that’s large enough for a few extra bodies just in case – there’s not much worse than showing up to a tradeshow only to find out you have nowhere else to put your staff.
2) Consider Your Long-Term Needs
There’s no use in building excitement about a tradeshow exhibit rental today if it’s going to be completely useless on your next project. This is why you’ll need to consider how long-term your needs truly are. Sure, you may need a smaller, less grandiose exhibit for a little while. But it’s important to choose something long-term if this is going to be a staple for your business.
You’ll also want to keep in mind that some booths will have different elements that you can change or even upgrade down the line. This is a particularly good idea if you’re dealing with a smaller budget but still want something that will last – just be sure that anything that you replace or upgrade will save you just as much money no matter what it is!
3) What Will Your Customers Think?
Whether or not your customers will actually see your exhibit is another question – it doesn’t matter if you love the design of your booth, but if people are walking on by without even glancing in your direction, it’s not doing you any good.
This is why you’ll need to keep some basic principles in mind when choosing a tradeshow display rental. First and foremost, make sure that your exhibit is on-brand. This doesn’t just mean that it looks good, but that everything on display inside of it represents you and your company well.
It’s also important to choose an exhibition booth that will fit with the theme of your company. If you’re all about being green and completely eco-friendly, then there’s no point in going with a flashy, expensive exhibit. If you have a high-energy booth that better fits your company’s personality, then it will be more effective no matter how many people stop to take a look.
4) Ensure That You Can Make Changes As Needed
The last thing you’ll want is to get everything ready for your new tradeshow exhibit rental, only to find that you’ve got a minor change in plans. While you will have to pay extra upfront for this kind of thing, it’s better than being stuck with an outdated tradeshow booth that just isn’t going to work anymore.
Many companies offering tradeshow exhibit rentals will actually allow you to make any necessary changes before the show starts. This could be a simple cutout to a new backdrop – if your company is evolving, you want an exhibit that can evolve with it.
Don’t forget to ask about how much extra it will cost to make these changes before you sign anything! You may need to save up a little more in order to get what you want, but it will be worth it if you can get exactly what your company needs for its next big tradeshow.
5) Ask Yourself What Matters To You in Tradeshow Rental
Not all companies are the same – that’s why everyone should have their own unique exhibit! Before you make any concrete decisions about which exhibition booth to rent, make sure to ask yourself what it is that your business really needs.
Will you be handing out giveaways to anyone who stops by? Then you may want something with a little more space to fit these items in. Are your customers looking for an eco-friendly display? You’ll need to pay just as much attention to the materials used in this tradeshow booth rental as you would to your brand and presentation.
These are just some of the questions you need to ask yourself before planning out your next tradeshow display rental. While it may seem like a pain, making sure that everything is perfect will be worth it in the end.
Get Your Next Tradeshow Exhibit Rentals Today
Now you should know a bit more about why you may need to consider exhibit rentals for your next booth! If you’re still trying to figure out how your company’s next exhibition is going to look, there are lots of options available.
For more information on how to choose a tradeshow exhibit, contact us today. We hope you enjoyed our informative article and we wish you luck with your next tradeshow!