Hunting, fishing and all things outdoors. That is exactly what Pursuit Channel is. They were searching for an exhibit that fully embodied their slogan: “We Deliver The Outdoors”. As an American television network that airs programming geared towards hunting, fishing, shooting, and outdoor recreation, they came to Rockway looking to create a true brand experience.
Client Desires: A Hands-On Visitor Experience
Pursuit Channel wanted their 30×50 booth to encompass everything outdoors or outdoor-sport-related. The goal was to create a booth that visually told passersby exactly what they did before they even set foot inside the space.
The Rockway Solution
Rockway’s designers worked hand-in-hand with Pursuit Channel to create a layout that represented the brand and told an engaging story. By combining Rockway’s experience with Pursuit’s aesthetic, we were able to create a unique and show-stopping exhibit.
To immerse attendees into the brand, we included big pieces of wood elements, greenery, turf, an inlay floor, plenty of public seating for casual conversations, and an open floor layout that invited people into the outdoors. By incorporating large dynamic imagery of the outdoors to tell their story, this ‘island’ exhibit design gave Pursuit an opportunity to attract customers passing by from any direction and the space to engage inside the booth with a welcoming and properly branded environment.
This adventurous and outdoorsy exhibit generated considerable attention and compliments. Pursuit Channel was thrilled with how our team was able to partner with them to deliver a brand experience unique to Pursuit Channel and tell their story.
At Rockway Exhibits + Events, we’re committed to helping our clients create a dynamic, highly engaging experience that provides each customer with a memorable experience. As a full-service exhibit provider, we handle everything from construction and shipping to storage, installation, and dismantling. By letting us take care of your exhibit, you can focus on connecting with attendees. Schedule a free consultation to learn how we can help create an unforgettable brand experience for you.