Over the past few years, veterinarians and pet owners alike have emphasized the importance of including high-quality, grain-free food in dog and cat diets. British pet food company Canagan has partnered with nutritionists to develop a range of prime meat and fish-based products to boost pet health. At the 2020 Global Pet Show in Orlando, Canagan showed off its all-natural, grain-free ingredients with a booth that invited customers in for a transformative experience.
Client Desires: A Hands-On Visitor Experience
Canagan wanted its 20×20 rental booth to draw in new customers, build relationships with existing customers, and emphasize the origin and quality of its product line. Because Canagan sets itself apart from the competition by using real meat and fresh vegetables in its pet food (instead of corn, grains, and other fillers), its booth needed to help visitors truly feel what the brand represents while bringing the Canagan brand to life.
The Rockway Solution
Rockway’s designers worked closely with Canagan to build on some general exhibit concepts and goals. By combining Rockway’s experience with Canagan’s innate knowledge of its brand, we were able to create a strategic design that took this exhibit to the next level.
To connect attendees to the brand and product, we created a complete brand experience through outdoorsy graphics, grass plants and turf, wood grains, a barrel, barn-like roofing, and real fresh vegetables to emphasize Canagan’s all-natural, fresh ingredients. Keeping these vegetables fresh throughout the four-day conference was a bit of a challenge, but regular refrigeration and a few quick spritzes of water were all that was needed to keep them looking lush.
Other exhibit features included:
- A backlit storage tower to display a range of food products
- Double-sided backlit pillars
- Puck and market lights
- Pedestals and signs that were designed with a hiking-trail look and feel
- Wooden crates, a wooden barrel, and a wood beam roof
- Custom inlay flooring
- Rustic bar tables and stools
- Corrugated metal accents
This eye-catching, fresh-feeling booth generated many compliments and some major interest from attendees. Canagan was pleased to share about the process our team took to discover their brand and goals, “[Rockway] asked me a lot of questions, prior to designing the booth, this meant [Rockway] understood what we were trying to achieve. This resulted in an open and inviting booth, which drew attention to us from all angles.”
At Rockway Exhibits + Events, we’re committed to helping our clients create a dynamic, high-quality display that provides each customer with a memorable experience. We begin each of our client partnerships with a meeting, where we gather the details needed to fully understand your brand, needs, goals, and how you’d like to achieve them. As a full-service exhibit provider, we then handle everything from construction and shipping to storage, installation, and dismantling. By taking these duties off your hands, you can dedicate your focus on connecting and educating attendees on your brand and offerings. Contact us today to learn how we can help create you a strategic design — and offer you peace of mind in the process.