When planning to attend an upcoming trade show, there are some obvious costs such as event registration for each participant as well as a booth display charge and travel costs. However, there are unexpected costs businesses run into that can affect your bottom line. If you’re planning on representing your company at an industry event, being aware of these costs can help you better prepare for the event and budget accordingly.
Planning and Strategizing
There’s a lot of time and effort that goes into preparing for a trade show, including long hours that will be dedicated to planning, strategizing, and training with your team. While this costs time, your time is valuable and should be used wisely. Make sure to set aside some budget for extra training hours in the weeks leading up to the trade show.
Shipping Your Display Materials
Even if you already have your booth, you’ll need to figure out how to get your display materials from point A to point B. This can be especially expensive if you’ll be traveling by plane to attend your show. Be sure to research reputable companies to find fair shipping rates and budget accordingly. See if the trade show or event you are attending has a partnership with a shipping company; you might be able to get a discounted shipping rate.
Set-Up Costs and Riggers
Another cost related to trade show displays that often gets overlooked is the cost of booth set-up. Depending on the size and complexity of your booth design, it could take hours to set up your display. Many conference centers require that businesses use union labor which is charged by the hour, so be prepared. Different services, such as sign rigging, can also be charged at a higher rate than the standard set up.
By being aware of these common trade show expenses, you can plan ahead and avoid surprises. To save time and money on setup and many other aspects of your display while avoiding logistical hassles, contact Rockway Exhibits today. We offer many services to help streamline the entire booth creation process so you can focus on the other areas of planning for the show.